Lot n° 47
42000 - 45000
(TO BID ON THIS LOT PLEASE CONTACT THE AUCTION... - Lot 47 - Astrid Guillon Maison de ventes aux enchères
(TO BID ON THIS LOT PLEASE CONTACT THE AUCTION HOUSE. NO LIVE AUCTIONS)
Bracelet watch in 18k (750) yellow gold with diamonds. Round case, screw-down crown and back, diamond-set bezel. Gold dial with diamond hour markers, central second hand and minute track, double aperture for date and days of the week. Automatic movement, chronometer-certified. Caliber 3255. President bracelet in 18k (750) yellow gold with signed folding clasp. With case, warranty card dated 24.12.19 in green pouch issued by Galeries Lafayette in Paris, green Rolex tag and manual warranty booklet.
Diam. 40 mm
Gross weight 196,1 g
Wrist circumference 18 cm
Wolf electric winding case with cable and plug.
Expert : Geoffroy Ader
The Day Date model was launched in 1956, and has been one of Rolex's watchmaking icons ever since. As Rolex founder Hans Wilsdorf so aptly described it:
"Dates and days are a necessity."
This watch is often associated in the minds of collectors as the watch of the "Presidents". U.S. President Lyndon Johnson wore his Rolex Day Date throughout his term of office, following his sad inauguration on the plane back from Dallas after the assassination of John Fitzgerald Kennedy on November 22, 1963.
On May 29, 1962, President Kennedy received from Marilyn Monroe a Rolex Day Date model engraved on the back with the dedication "JACK With love as always from MARILYN May 29th 1962". The watch was presented at the end of the famous ceremony, during which "Happy Birthday Mr. President" was sung at New York's Madison Square Garden. Yet another sign that Rolex has often been considered the watch of statesmen and historical figures, such as the one worn by the Reverend Martin Luther King.
Enthusiasts of the brand with the crown will also recall the advertisement of the time depicting the famous red telephone, the official link between the two blocs of East and West, with the presumed hand of a head of state holding the off-hook telephone handset with the famous Rolex Day Date on his wrist.
The advertising slogan at the time was simple and effective: "The President's Watch". There's nothing more to say about the legend of the Day Date, which has become the icon of Rolex luxury watches for over half a century.
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